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MAINTAINING AND INCREASING TURNOVER

Mawenzi Partners helps senior management, marketing and sales departments to maintain and increase turnover with a view to meeting their revenue growth targets.


With expertise in marketing and sales strategy, Mawenzi Partners works on new offers projects (products and services design and modelling including new business models, pricing, positioning and value proposition) as well as sales strategy and multi-channel distribution (commercial partnerships, digital strategy and distribution network optimization).

 
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CUSTOMER CASE - TRANSPORT

DESIGN AND MODELLING OF PRODUCTS AND SERVICES

To mark its 10th anniversary and enhance its reputation as an innovator, a passenger transport operator decided to move into a new area of services. The client commissioned Mawenzi Partners to define an innovative value proposition for the new service, draw up a business plan and secure the go-to-market with the launching of a new mobile application.

STEPS & DELIVERABLES
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Marketing mix for the new service and marketing pledge Customer path and customer studies Business plan for the new service and added value Management of the project from strategy to delivery
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CUSTOMER CASE - SPORT

PRICING

On behalf of a major sports federation, Mawenzi Partners analysed customers' purchasing habits and sales at a stadium ticket office and identified drivers for optimizing management yield and the overall pricing strategy with a view to maximizing total revenue and, more specifically, to filling each category of seats, ensuring even distribution across the sales channels and forecasting sales.

STEPS & DELIVERABLES
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Analysis of sales by category, forecasting and sales channel Category filling simulation in dynamic view Impact on forecast revenue and additional revenue targets Recommendations tested during an event
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CUSTOMER CASE - CONSUMER GOODS

COMMERCIAL
PARTNERSHIP

Having set ambitious growth targets for future years, a French food producer commissioned Mawenzi Partners to help it structure its commercial approach and in particular its B2B partnership strategy. The main goal of this assignment was to forge a major distribution partnership.

STEPS & DELIVERABLES
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Brand assessment Analysis of the partner's customer experience B2B value proposition lobbying plan
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CUSTOMER CASE - FINANCIAL SERVICES

DIGITAL STRATEGY AND DISTRIBUTION NETWORK

In a climate where consumer habits are changing at an increasing rate, most industries are obliged to use the internet to attract business. A major mutual insurance company therefore asked Mawenzi Partners to help define its digital strategy focusing on individuals and professionals.

STEPS & DELIVERABLES
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Internal assessment of the current situation Digital sector competitive benchmark Challenges and goals defined Short-term digital sector action plan drawn up
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