Mawenzi Partners helps senior management, marketing and sales departments to innovate so its clients can foresee market trends and sustainably increase their unit value.
Mawenzi Partners has developed a strong expertise in implementing innovation strategies through specific methods and Test & Learn laboratories, in redefining the multi-channel customer experience using client knowledge and big data analyses, in customer segmentation and in CRM strategy and loyalty programmes definition.
CUSTOMER CASE - FINANCIAL SERVICES
In a hostile economic and regulatory climate, a major consumer credit operator commissioned Mawenzi Partners to further differentiate and enhance the performance of its personal loans service by implementing an efficient and enduring innovation concept giving rise to unique, traffic-generating service ranges and ensuring that these are successfully marketed.
CUSTOMER CASE - TRANSPORT
As part of a major multichannel customer relation development and digitalization programme, the marketing department of a leading transport company chose Mawenzi Partners to overhaul the Multichannel Customer Experience on all points of contact (physical and digital) and for all customers, with a focus on incorporating differentiating features by customer segment.
CASE STUDY - TRANSPORT
Faced with challenges in terms of customer innovation, differentiation, modal competition and expansion into new global markets, a major European transport operator chose Mawenzi Partners to rework its international customer retention programme with a view to further involving passengers in a relational dynamic and rewarding its best passengers.
CUSTOMER CASE - DISTRIBUTION
With a view to defining an appropriate customer path, a leading mail-order sales operator specializing in equipment and accessories for motor sport and leisure commissioned Mawenzi Partners to enhance customers knowledge (individuals and businesses) and identify relevant customer segments.